Social media

SOCIAL MEDIA ANALYTICS and the most important metrics to measure

It is so important to consistently measure your social media performance. You can easily see, what is your audience interested in or what doesn’t interest them at all. 💭

Social media analytics can differ a bit. Are you lost at all of those different metrics, you can measure? Let’s check some of them!✨

These are some of the basic analytics you can track:

👀Reach: The number of people who see your content
📲Impressions: The number of times your content is displayed
👍🏻Engagement: The number of interactions people have with your content
👩🏼‍🤝‍👨🏻Audience: The ages, locations, gender etc.

‼️TIP‼️
Check when is your audience online – it can help you figure out what is the best time to post⁠. ⏰

Let me know, what is your favourite metric to measure in the comment section below.👇

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1 Comment

  1. Engagement is the most important metric when it comes to measuring the success of social media because it tells you how many people took an action (liked, Retweeted, commented, shared) and were engaged with your post.

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